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DR. AMRUT SADACHAR 

Associate Professor in Apparel Merchandising 

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Dr. Amrut Sadachar is an Associate Professor in Apparel Merchandising. 

Recent Works

  • Publications

  • Conferences

  • Interview

Image by Jeremy Bishop

“Organizing the order of images on a retail website incurs no additional costs but can significantly influence consumer preferences and boost sales.”

 

 

Dr. Amrut Sadachar

Associate Professor in Apparel Merchandising 

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Dr. Sadachar's Recent Work

The effects of a Disney masstige brand collaboration on perceptions of brand luxury: vertical versus horizontal product line extension strategies, 

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Luxury marketing in social media: the role of social distance in a craftsmanship video. Asia Pacific Journal of Marketing and Logistics

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What makes consumers purchase apparel products through social shopping services that social media fashion influencers have worn?

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Area of Expertise

Visual Merchandising

Image by Samuel Regan-Asante

Artificial Intelligence

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Market Forecast

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Education

  • Ph.D. Consumer Sciences, Fashion and Retail Studies

The Ohio State University. Columbus, Ohio

  • M.S. Polymer and Fiber Engineering 

Hanyang University. Seoul, Korea

Honors and Award

  • Clothing and Textile Research Journal Most Cited Publication Paper Award, 2023 ITAA

Annual Conference, Baltimore, Maryland, 2023.

  • Joint Premier Award (L’Oréal Professorship in Creativity Marketing Award, Beauty &

Marketing Track), Global Marketing Conference (GMC), Tokyo, Japan, 2018

  • Recognition of Teaching Excellence, Center of Excellence in Teaching and Learning, Virginia

Tech, 2018

  • 2017 Paper of Distinction (Consumer Behavior Track), 2017 International Textile and Apparel

Association (ITAA) Annual Conference, St. Petersburg, FL, 2017

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