

DR. AMRUT SADACHAR
Associate Professor in Apparel Merchandising


Dr. Amrut Sadachar is an Associate Professor in Apparel Merchandising.
Recent Works
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Publications
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Conferences
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Interview

“Organizing the order of images on a retail website incurs no additional costs but can significantly influence consumer preferences and boost sales.”
Dr. Amrut Sadachar
Associate Professor in Apparel Merchandising

Dr. Sadachar's Recent Work
The effects of a Disney masstige brand collaboration on perceptions of brand luxury: vertical versus horizontal product line extension strategies,

Luxury marketing in social media: the role of social distance in a craftsmanship video. Asia Pacific Journal of Marketing and Logistics

What makes consumers purchase apparel products through social shopping services that social media fashion influencers have worn?

Area of Expertise
Visual Merchandising

Artificial Intelligence

Market Forecast

Education
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Ph.D. Consumer Sciences, Fashion and Retail Studies
The Ohio State University. Columbus, Ohio
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M.S. Polymer and Fiber Engineering
Hanyang University. Seoul, Korea
Honors and Award
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Clothing and Textile Research Journal Most Cited Publication Paper Award, 2023 ITAA
Annual Conference, Baltimore, Maryland, 2023.
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Joint Premier Award (L’Oréal Professorship in Creativity Marketing Award, Beauty &
Marketing Track), Global Marketing Conference (GMC), Tokyo, Japan, 2018
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Recognition of Teaching Excellence, Center of Excellence in Teaching and Learning, Virginia
Tech, 2018
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2017 Paper of Distinction (Consumer Behavior Track), 2017 International Textile and Apparel
Association (ITAA) Annual Conference, St. Petersburg, FL, 2017