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iRACE Research Insight

Our latest insights on the key issues of shaping innovation in business and retail management.

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Smart choice? AI-Based mobile decision bots for in-store decision-making

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AI-based in-store decision bots can make high thinkers enjoy shopping more while making low thinkers carefully think about choices before buying. Read More >>

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            - Wis Kwon, PhD

Consumer Behavior

Shopping Without the Fuss: The Effect of Curation Type in Clothing Subscription Adoption on Cognitive Dissonance and Consumer Responses

Dr. Angie Lee

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Consumer Retail

Enhancing Consumer Experiences in Retail: The 4E Approach

Dr. Amrut Sadachar

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Social Network Analysis

Who Are Market Mavens and How Are They Using Social Media for Fashion-Related Information?

Dr. Angie Lee

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CSR | ESG | DEI

Embracing Sustainable Visual Merchandising in Retail

Dr. Amrut Sadachar

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VR | AR | Metaverse

Metaverse Buzz in the Fashion Industry: Social Network Analysis with Twitter Data Introduction

Dr. Angie Lee

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Consumer Behavior

Retail innovations: The Rise of Subscription Box Services

Dr. Amrut Sadachar

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