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Research

The iRACE Initiative welcomes opportunities to connect Auburn University researchers to corporate partners and other researchers within and outside Auburn University to produce innovative and value-added solutions to retail and consumer experience problems.

iRACE Affiliated Researchers

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WI-SUK KWON, Ph.D. 

Human Sciences Professor of Retailing

Department of Consumer and Design Sciences

Research Interests: 

  • Artificial Intelligence (AI) in Consumer Environments

  • Innovations in Branding and Merchandising

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AMRUT SADACHAR, Ph.D. 

Associate Professor in Apparel Merchandising

Department of Consumer and Design Sciences

Research Interests: 

  • Use of innovative technology (e.g., AI, AR, VR, RFID, Blockchain) in retail

  • United Nation’s Sustainable Development Goals (Responsible consumption and production & Good health and well-being)

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