
Mr. Trey Tinnell, Lead Innovation Strategist for Watson Customer Engagement, IBM

Mr. Nick Testanero, President – Cellotape Smart Products, Resource Label Group discuss with the Auburn CADS researchers.

Mr. Nick Testanero, President – Cellotape Smart Products, Resource Label Group discuss with the Auburn CADS researchers.

Mr. Trey Tinnell, Lead Innovation Strategist for Watson Customer Engagement, IBM
Research
The iRACE Initiative welcomes opportunities to connect Auburn University researchers to corporate partners and other researchers within and outside Auburn University to produce innovative and value-added solutions to retail and consumer experience problems.
iRACE Affiliated Researchers

WI-SUK KWON, Ph.D.
Human Sciences Professor of Retailing
Department of Consumer and Design Sciences
Research Interests:
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Artificial Intelligence (AI) in Consumer Environments
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Innovations in Branding and Merchandising

AMRUT SADACHAR, Ph.D.
Associate Professor in Apparel Merchandising
Department of Consumer and Design Sciences
Research Interests:
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Use of innovative technology (e.g., AI, AR, VR, RFID, Blockchain) in retail
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United Nation’s Sustainable Development Goals (Responsible consumption and production & Good health and well-being)