top of page

Research

The iRACE Initiative welcomes opportunities to connect Auburn University researchers to corporate partners and other researchers within and outside Auburn University to produce innovative and value-added solutions to retail and consumer experience problems.

iRACE Affiliated Researchers

Dr_edited.jpg

WI-SUK KWON, Ph.D. 

Human Sciences Professor of Retailing

Department of Consumer and Design Sciences

Research Interests: 

  • Artificial Intelligence (AI) in Consumer Environments

  • Innovations in Branding and Merchandising

Dr. Sadchar.jpg

AMRUT SADACHAR, Ph.D. 

Associate Professor in Apparel Merchandising

Department of Consumer and Design Sciences

Research Interests: 

  • Use of innovative technology (e.g., AI, AR, VR, RFID, Blockchain) in retail

  • United Nation’s Sustainable Development Goals (Responsible consumption and production & Good health and well-being)

CADS_full_logo-04.png

FOR MORE INFORMATION CONTACT:

Department of Consumer and Design Sciences

College of Human Sciences, Auburn University

364 Spidle Hall

Dr. Wi-Suk Kwon     

e. kwonwis@auburn.edu     

p. (334)-844-4011

bottom of page