Technology and innovation are revolutionizing the retail and consumer worlds. The retail industry calls for a new kind of workforce equipped with the spirit of innovation and cross-functional collaboration. Read More>

Many people and organizations contribute to The iRACE Initiative as affiliated faculty, affiliated students, or corporate sponsors. Read More>

The iRACE Initiative offers diverse educational programs and events to connect students to the industry and help them embrace the spirit of innovation, confront challenges, and grasp opportunities brought by fast-paced technological advances. Read More>

The iRACE Initiative facilitates opportunities for corporate partners to connect with Auburn University researchers to generate innovative and value-added solutions to improve retail processes and consumer experiences. Read More>