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The Mission of the iRACE Initiative is to bring together Auburn University faculty and students with the industry to advance practice-based research, education, and outreach in the areas of Innovation in Retail and Consumer Experiences.

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Technology and innovation are revolutionizing the retail and consumer worlds. The retail industry calls for a new kind of workforce equipped with the spirit of innovation and cross-functional collaboration. Read More>

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Many people and organizations contribute to The iRACE Initiative as affiliated faculty, affiliated students, or corporate sponsors. Read More>

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The iRACE Initiative offers diverse educational programs and events to connect students to the industry and help them embrace the spirit of innovation, confront challenges, and grasp opportunities brought by fast-paced technological advances. Read More>

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The iRACE Initiative facilitates opportunities for corporate partners to connect with Auburn University researchers to generate innovative and value-added solutions to improve retail processes and consumer experiences. Read More>

Upcoming Events

2024 iRACE Events

2024 iRACE Industry Lecture Series©

Speaker: Mr. Daniel Black

Position: Founder & CEO, Glass-Media

Topic: Purpose-driven experiential marketing

Jan 29 | 12:00 - 12:50

Virtual Lecture Via Zoom: 

https://auburn.zoom.us/j/87645008924#success

Contact

iRACE Events

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iRACE Industry Lecture Series©

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Annual lecture series on innovation featuring key industry speakers

iRACE Industry Lecture Series©

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iRACE Hackathon©

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Sponsored by Resource Label Group, VAULTED and QWASI

2023 iRACE
Hackathon©

Virtual Team Meeting

iRACE Virtual Talk©

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Topic: What COVID-19 Has Done to Retail Innovations

iRACE Virtual Talk©

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iRACE Career Talk Series©

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Meet and greet with industry mentors

iRACE Career Talk Series©

iRACE

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iRACE Research Brainstorming Sessions©

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AU RFID Lab Tour

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AU RFID Lab Tour

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FOR MORE INFORMATION, CONTACT:

Department of Consumer and Design Sciences

College of Human Sciences, Auburn University

364 Spidle Hall

Dr. Wi-Suk Kwon, Director of the iRACE Initiative      

e. kwonwis@auburn.edu

p. (334)-844-4011

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