Consumer & Design Sciences
Strategic IT architecture creation to accentuate customer journey in retail
Dillard's Buying Team, Spring 2020
How Home Depot leverages technologies and analytics for loss prevention
Strategic IT architecture creation to accentuate customer journey in retail
The Mission of the iRACE Initiative is to bring together Auburn University faculty and students with the industry to advance practice-based research, education, and outreach in the areas of Innovation in Retail and Consumer Experiences.
Technology and innovation are revolutionizing the retail and consumer worlds. The retail industry calls for a new kind of workforce equipped with the spirit of innovation and cross-functional collaboration. Read More>
PEOPLE
The iRACE Initiative is led by the Director, Dr. Wi-Suk Kwon and affiliated faculty and students. If you want to know more about how to be affiliated with the iRACE Initiative, please contact Dr. Wi-Suk Kwon (kwonwis@auburn.edu).
The iRACE Initiative offers diverse educational programs and events to connect students to the industry and help them embrace the spirit of innovation, confront challenges, and grasp opportunities brought by fast-paced technological advances. Read More>
The iRACE Initiative facilitates opportunities for corporate partners to connect with Auburn University researchers to generate innovative and value-added solutions to improve retail processes and consumer experiences. Read More>
2023 iRACE Events
iRACE Events
iRACE
FOR MORE INFORMATION, CONTACT:
Department of Consumer and Design Sciences
College of Human Sciences, Auburn University
364 Spidle Hall
Dr. Wi-Suk Kwon, Director of the iRACE Initiative
p. (334)-844-4011