iRACE Industry Lecture Series©: Lecturer - Mr. Jason Smith, Lead Innovation Strategist – Watson Cust

Strategic IT architecture creation to accentuate customer journey in retail

iRACE Meet & Greet

Dillard's Buying Team, Spring 2020

iRACE Industry Lecture Series©: Lecturer - Ms. Sarah Hix, Director of Asset Protection - Operations,

How Home Depot leverages technologies and analytics for loss prevention

iRACE Industry Lecture Series©: Lecturer - Mr. Jason Smith, Lead Innovation Strategist – Watson Cust

Strategic IT architecture creation to accentuate customer journey in retail

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The Mission of The iRACE Initiative is to bring together Auburn University faculty and students with the industry to advance practice-based research, education, and outreach in the areas of Innovation in Retail and Consumer Experiences.

ABOUT

Technology and innovation are revolutionizing the retail and consumer worlds. The retail industry calls for a new kind of workforce equipped with the spirit of innovation and cross-functional collaboration. Read More>

PEOPLE

Many people and organizations contribute to The iRACE Initiative as affiliated faculty, affiliated students, or corporate sponsors. Read More>

EDUCATION

The iRACE Initiative offers diverse educational programs and events to connect students to the industry and help them embrace the spirit of innovation, confront challenges, and grasp opportunities brought by fast-paced technological advances. Read More>

RESEARCH

The iRACE Initiative facilitates opportunities for corporate partners to connect with Auburn University researchers to generate innovative and value-added solutions to improve retail processes and consumer experiences. Read More>

Upcoming Events