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iRACE Hackathon©
During the iRACE Hackathon©, students learn about a selected retail technology, build experiences with it using technology kits provided by industry sponsors, and enjoy a hands-on workshop of creating their own technology solution to address an industry challenge. 

2024 iRACE Hackathon Winners Announced!

Huge congratulations to Teams "RetailHers" and "Alpha Centauri" for their stellar performances at the 2024 iRACE Hackathon! Hosted by Auburn University College of Human Sciences, Consumer and Design Sciences Department, and sponsored by Resource Label Group, this year's theme, "Combat Counterfeit and Boost Customer Loyalty with IoT Technology," sparked incredible innovation.


1st Place went to RetailHers, composed of three brilliant seniors in Apparel Merchandising (Kaitlyn ReedyElizabeth EberwineAnnslie Gourlay). Their ingenious use of NFC-authenticated skincare product refill stations and a corresponding mobile app won the hearts of the expert judges. The judges couldn’t contain their excitement, declaring “love the use of recycling, customer cost savings & authentication of the product… leading to brand loyalty…You nailed it!”  “Bravo, tech like this very soon will power the machine-to-machine economy and human-to-machine economy!”

In 2nd Place, Alpha Centauri, comprised of two graduate students in Consumer and Design Sciences (Mohammed SiddiqueTahseen Tawseef) and a junior in Management (Ian Yang), impressed with their "NFC Shield Against Injection Counterfeit" concept. Their case proposed an “excellent product and application…where consumer safety is critical [and] the industry is left vulnerable to counterfeit!”, praised the judges.

A round of applause to both teams for fully embracing the hackathon challenge and showcasing their hard work, creativity, and innovative spirit. Special thanks to Resource Label Group for their support, as well as to the esteemed judges (Ted McCaffreySam RadMatthew RussellSusan Flake).

We already look forward to next year’s iRACE Hackathon, where a fresh wave of creative and innovative students will dazzle us with their unexpected and innovated ideas!

2024 iRACE Hackathon© Agenda

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Please click HERE for 2024 iRACE Hackathon Challenge and Requirements.

Sponsored by


Industry Contributors to 2024 iRACE Hackathon©


Mr. Nick Testanero

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Cellotape Smart Products,

Resource Label Group


Mr. Larry Ino

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 Director of Operations,

Cellotape Smart Products,

Resource Label Group

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Mr. Kevin Frydryk

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Vice President, Markets & Products, 

Resource Label Group

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Ms. Lara Hanson

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Founder & CEO,


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Mr. Matthew Russell

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Managing Director of Retail,

Auburn University RFID Lab

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Mr.  Ted McCaffrey

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Strategic Growth Advisor, gStore



Ms. Susan Flake

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Global Director, Business Development Food Identification Solutions,

Avery Dennison

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Ms. Samantha Radocchia

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Radical Next

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Ms. May Naing

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Marketing Specialist,

Cellotape Smart Products, Resource Label Group

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Ms. Michelle Dang

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Program Manager,

Cellotape Smart Products,

Resource Label Group

Past iRACE Hackathon© Stories

2023 Winners

2021 Winners

2022 Winners

2023 Judges' Remark



Department of Consumer and Design Sciences

College of Human Sciences, Auburn University

364 Spidle Hall

Dr. Wi-Suk Kwon     


p. (334)-844-4011

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