
ANGIE LEE, PhD
Assistant Professor of Consumer and Design Sciences
Auburn University


“Transform data into insights and insights into actions.”
Dr. Angie Lee aspires to advance discipline knowledge of retailing and consumer behavior to identify and create effective and sustainable business models. Her research focuses on consumer responses to cutting-edge and sustainable retail strategies and triggers and influences of consumer interactions in digital environments. Dr. Lee employs both micro and macro perspectives with experimental research designs, digital footprints, and big data. She uses her analytical expertise in quantitative and qualitative methods, which led her to receive a research excellence award for her dissertation. While leading and collaborating with various research projects, she internalized a constructive approach to executing practical research and leveraging expertise to provide retailers with timely and sustainable managerial suggestions. In classrooms, Dr. Lee strives to make learning more rewarding, practical, and applicable to lifelong success and create an inclusive environment where diverse students can pursue their learning without inequity and accessibility concerns
Recent Projects

Metaverse fashion is merging into reality, at least that's what they say

How do market mavens use social media?
Factors Affecting Social Media Usage by Market Mavens for Fashion-Related Information Provision

Shopping without the fuss
Areas of Expertise
Education
2023
Ph.D. in Apparel, Merchandising, and Design (AMD)
Iowa State University, USA
2015
M.S. in Clothing
Sungshin Women’s University, Seoul, South Korea
2013
B.S. in Clothing
Sungshin Women’s University, Seoul, South Korea
Honors and Awards
Research Excellence Award, Iowa State University 2023
DSEF Best Research Paper Award, USASBE, 2020
Professional Advancement Grant, Iowa State University, 2019, 2022
Demaris Pease Family & Consumer Science Fellowship, Iowa State University, 2018, 2020