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AMRUT
SADACHAR, PhD 

ASSOCIATE PROFESSOR
Consumer and Design Sciences, Auburn University

 

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Dr. Amrut Sadachar is a tenured Associate Professor in the Department of Consumer and Design Sciences at Auburn University, specializing in innovations for the apparel industry. His work merges retailing, sustainability, consumer behavior, and cutting-edge technologies to advance consumer experiences and promote responsible practices in fashion. His research, aligned with the United Nations’ Sustainable Development Goals, investigates ways to enhance consumer well-being, foster sustainable consumption, and address environmental challenges in the apparel sector. Dr. Sadachar has contributed extensively to peer-reviewed journals, exploring themes like sustainable consumer behavior, innovations in retail, and the impact of consumer ethics on purchasing decisions. 

In the classroom, Dr. Sadachar is known for his engaging and interdisciplinary approach to teaching. He leads courses across merchandising and retail areas like merchandise planning, retail management, and entrepreneurship in fashion, as well as advanced studies in consumer research. His teaching philosophy emphasizes integrity, active learning, and adaptability, preparing students to thrive in the fast-evolving retail landscape. Dr. Sadachar’s dedication has been recognized through multiple teaching awards, and his curriculum development efforts include integrating industry-relevant insights to empower the next generation of retail innovators.

“The future of retail lies in uniting innovation with sustainability, empowering both consumers and businesses.”

Dr. Amrut Sadachar 

Associate Professor in  Consumer and Design Sciences

Recent Projects

​Enhancing Consumer Experiences in Retail: The 4E Approach

 

Importance of the 4E-based experiential value—educational, entertainment, escapist, and esthetic experiences.

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Embracing Sustainable Visual Merchandising in Retail

 

 

Sustainable visual merchandising positively influences consumer attitudes and behaviors.

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Read more >>

Retail Innovations: The Rise of Subscription Box Services

 

 

Customer attitudes and loyalty towards

subscription box services. 

 

 

Read more >>

Areas of Expertise

Digital Retailing

In-Store Marketing

CSR|ESG

Education

2014

Ph.D. in Apparel, Merchandising, & Design 

Iowa State University

2009

M.S. in Textile Technology

University of Massachusetts-Dartmouth

2003

B.S. in Textiles

V.J.T.I. Mumbai University

Honors and Awards

Youngone Paper of Distinction Award, 2023  International Textile & Apparel Association Annual Conference

Best Paper, 2023 Association of Collegiate Marketing Educators (ACME) Conference.

Paper of Distinction Award, 2020 International Textile & Apparel Association Annual Conference

Rising Star Award, 2020 International Textile & Apparel Association Annual Conference

People’s Choice Poster Award, 2017 Annual Engagement Scholarship Consortium Conference

Nominee for Paper of Distinction, 2011 International Textile & Apparel Association Annual Conference

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