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ITAA Research poster session 2023

iRACE Research Brainstorming

Poster presentation

ITAA Research poster session 2023
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The iRACE Initiative welcomes opportunities to connect Auburn University researchers to corporate partners and other researchers within and outside Auburn University to produce innovative and value-added solutions to retail and consumer experience problems.
The Research & Development opportunities may take many forms as follows.
Research
iRACE Research Areas

IN-STORE MARKETING
iRACE Research Insights

AI-based in-store decision bots can make high thinkers enjoy shopping more while making low thinkers carefully think about choices before buying.

Article
SNS eWOM sentiment and brand value co-creation
Take charge of your brand's reputation by actively tracking and responding to eWOM on social media.

What makes consumers purchase apparel products through social shopping services?
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