Does your company or industry have an unsolved question or problem which you would like the academia to delve into? Request for a free research brainstorming session with iRACE faculty and graduate student researchers! This informal, yet stimulating, online or offline brainstorming session may plant a seed for innovations leading to a giant step closer to your desired solution!

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For more info, email The iRACE Initiative.

We welcome a real-world industry-sponsored class project or  individual student project! Projects grounded in practical implications widen the horizon of future retail professionals, while benefiting the industry sponsors with perspectives of young generations.  

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For inquires on sponsoring a student project, please email The iRACE Initiative.

We welcome corporate sponsorship for hackathons to tackle industry-identified problems. Throw an iRACE Hackathon© and be surprised by how Auburn students from diverse disciplines put their brains and ethos together to generate out-of-the-box solutions.    

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For info, email The iRACE Initiative.

Are you interested in consulting leading consumer scientists on a specific retail or consumer experience problem/issue your organization is facing and generate proprietary insights and solutions for it ? If yes, the iRACE Research and Consulting Services are here to assist you!

For inquiries on costs and procedures, please email The iRACE Initiative.