top of page

Research

The iRACE Initiative welcomes opportunities to connect Auburn University researchers to corporate partners and other researchers within and outside Auburn University to produce innovative and value-added solutions to retail and consumer experience problems.

iRACE Research Areas

Image by Akhil Yerabati

Artificial Intelligence & Robotics in Retail

pexels-pixabay-264636.jpg

In-Store Marketing/Advertising

CAFE-56.png

Digital Retailing/Marketing

social-network-analysis-measures-min-1.webp

Data Science |

Social Network Analysis

Source: pixel.com

VR | AR | MR | Metaverse

CSR-triple-bottom-line-Source-csrambassadorscom.ppm.png

Source: Researchgate

CSR | ESG | DEI

pexels-anna-nekrashevich-6802042.jpg

Source: pexel.com

Trend Analysis & Forecasting

branding.jpg

Source: Rrealbusiness.com

Branding

Academy-Industry R&D Collaboration 

bottom of page