Consumer & Design Sciences
Designed by Dr. Kwon's conversational AI research team to assist patients on a pharmacy website.
Dr. Kwon's team frequently employs laboratory or field experiments to evaluate the usability of diverse retail technologies with real-world users
Designed by Dr. Kwon's conversational AI research team to assist patients on a pharmacy website.
Dr. Wi-Suk "Wis" Kwon
Director, The Innovation in Retail & Consumer Experiences (iRACE) Initiative
Human Sciences Professor of Retailing
Graduate Program Officer
Department of Consumer & Design Sciences
Auburn University
334-844-4011
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Ph.D., The Ohio State University, 2005, Consumer Sciences / Marketing / Quantitative Psychology
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M.S., Iowa State University, 2001, Textiles and Clothing / Business
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B.S., Seoul National University, 1993, Clothing and Textiles
Selected Research Projects
Artificial Intelligence
FOR MORE INFORMATION CONTACT:
Department of Consumer and Design Sciences
College of Human Sciences, Auburn University
364 Spidle Hall
Dr. Wi-Suk Kwon
p. (334)-844-4011