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Auburn University
Department of Consumer & Design Sciences
Get in touch with us at kwonwis@auburn.edu
iRACE Research Insight
Our latest insights on the key issues of shaping innovation in business and retail management.

Smart choice? AI-Based mobile decision bots for in-store decision-making
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AI-based in-store decision bots can make high thinkers enjoy shopping more while making low thinkers carefully think about choices before buying. Read More >>
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- Wis Kwon, PhD
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