Dr. Jung Eun Lee is a prominent figure in the field of promotion and advertising, particularly within the context of fashion consumers. Her research revolves around understanding how consumers assess advertisements and promotions, offering invaluable insights for marketers to communicate effectively. She has explored topics ranging from price promotions to luxury retail ads and social media campaigns. Dr. Lee also examines the interplay of technology, such as AI and NFTs, in shaping consumer behavior and the fashion industry. Prior to joining Auburn University in 2023, Dr. Lee worked at a land grant university, Virginia Tech, for nine years. She has authored over 50 works, including 20 peer-reviewed research papers, 9 juried design exhibitions, and 30 refereed international and national conference presentations. Her research is published in prestigious journals including the Journal of Business Research, Psychology & Marketing, Computers in Human Behavior, and Clothing and Textile Research Journal. Looking ahead, Dr. Lee aims to expand her research to embrace diverse populations and integrate innovative retail technologies.