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Amrut Sadachar, PhD 

ASSOCIATE PROFESSOR
Consumer and Design Sciences, Auburn University

 

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Dr. Amrut Sadachar’s research programs

• address the United Nation’s Sustainable Development Goals (i.e., 3. Good health and

well-being and 12. Responsible consumption and production)

• Create better shopping experiences for consumers to improve their well-being

• Develop strategies retailers can use to achieve sustainable and long-term success in the

marketplace

• Address issues related to the environmental impact of the apparel retail industry

• Identify and test the approaches to narrow the consumer attitude-intention-behavior gap

for sustainable apparel

• Use innovative technology (e.g., AI, AR, VR, RFID, Blockchain) in retail to improve

consumer shopping experiences and develop sustainable apparel supply chai

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“Organizing the order of images on a retail website incurs no additional costs but can significantly influence consumer preferences and boost sales.”

Dr. Amrut Sadachar

Associate Professor in  Consumer and Design Sciences

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Dr. Sadachar’s Recent Projects (In progress)

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Disney-Gucci

Collaboration

 

Disney masstige brand collaboration on perceptions of brand luxury

Read more >>

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Luxury with Social Distance

 

Luxury marketing in social media: the role of social distance in a craftsmanship video.

Read more >>

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Why Shop

Social?

 

What makes consumers purchase apparel products through social shopping services?

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Areas of Expertise

Makeup Store

VISUAL MERCHANDISING

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ARTIFICIAL INTELLIGENCE

Analytics

MARKET FORECAST

Education

2013

Ph.D. in Fashion and Retail Studies

Minor: Quantitative Psychology

The Ohio State University

2008

M.S. in Fiber and Polymer Engineering

Hanyang University

2006

B.S. in Clothing and Textiles

Minor: Business Administration

Hanyang University

Honors and Award

Clothing and Textile Research Journal Most Cited Publication Paper Award, 2023 International Textiles and Apparel Association Annual Conference, Baltimore, Maryland.​

L’Oréal Professorship in Creativity Marketing Award, Beauty & Marketing Track, 2018 Global Marketing Conference (GMC), Tokyo, Japan.

Recognition of Teaching Excellence, Center of Excellence in Teaching and Learning, Virginia Tech

Paper of Distinction Award (Consumer Behavior Track), 2017 International Textile and Apparel Association Annual Conference, St. Petersburg, FL.

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