Home | Innovation in Retail and Consumer Experiences Initiative @ Auburn University

Artificial intelligence will reach human levels by around 2029. Follow that out further to, say, 2045, we will have multiplied the intelligence, the human biological machine intelligence of our civilization a billion-fold.

- Ray Kurzweil, AI Reseach Scientist

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The Mission of The iRACE Initiative is to bring together Auburn University faculty and students with the industry to advance practice-based research, education, and outreach in the areas of Innovation in Retail and Consumer Experiences."

Technology and innovation are revolutionizing the retail and consumer worlds. The retail industry calls for a new kind of workforce equipped with the spirit of innovation and cross-functional collaboration.

Many people and organizations contribute to The iRACE Initiative as affiliated faculty, affiliated students, or corporate sponsors.

The iRACE Initiative offers diverse educational programs and events to connect students to the industry and help them embrace the spirit of innovation, confront challenges, and grasp opportunities brought by fast-paced technological advances.

The iRACE Initiative facilitates opportunities for corporate partners to connect with Auburn University researchers to generate innovative and value-added solutions to improve retail processes and consumer experiences