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The Mission of The iRACE Initiative is to bring together Auburn University faculty and students with the industry to advance practice-based research, education, and outreach in the areas of Innovation in Retail and Consumer Experiences.
Technology and innovation are revolutionizing the retail and consumer worlds. The retail industry calls for a new kind of workforce equipped with the spirit of innovation and cross-functional collaboration.
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Many people and organizations contribute to The iRACE Initiative as affiliated faculty, affiliated students, or corporate sponsors.
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Many people and organizations contribute to The iRACE Initiative as affiliated faculty, affiliated students, or corporate sponsors.
Read more >
Many people and organizations contribute to The iRACE Initiative as affiliated faculty, affiliated students, or corporate sponsors.
Read more >
iRACE Events
iRACE Industry lecture series
iRACE Hackathon
iRACE virtual talk
iRACE Research brainstorming session
AU RFID Lab visit
iRACE Career talk
series