Auburn University Department of
Consumer & Design Sciences
JUNG EUN LEE, PhD
ASSOCIATE PROFESSOR
Consumer and Design Sciences, Auburn University
Dr. Jung Eun Lee is an accomplished Associate Professor in Consumer and Design Sciences. Her research is centered around consumer behavior and how they evaluate retail environments, advertisements, and promotions. Her expertise in merchandising and design allows her to create optimal retail environments and products, both offline and online, by integrating aesthetic elements to enhance the consumer experience. Her insights provide invaluable guidance for marketers to communicate effectively.
Recent Works
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Publications
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Conferences
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Interview
“Organizing the order of images on a retail website incurs no additional costs but can significantly influence consumer preferences and boost sales.”
Dr. Jung Eun Lee
Associate Professor in Consumer and Design Sciences
Dr. Lee's Recent Projects
Disney-Gucci Collaboration
Disney masstige brand collaboration on perceptions of brand luxury: vertical versus horizontal product line extension strategies
Luxury with Social Distance
Luxury marketing in social media: the role of social distance in a craftsmanship video.
Why Shop Social?
What makes consumers purchase apparel products through social shopping services that social media fashion influencers have worn?
Areas of Expertise
VISUAL MERCHANDISING
ARTIFICIAL INTELLIGENCE
MARKET FORECAST
Education
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Ph.D. Consumer Sciences, Fashion and Retail Studies, The Ohio State University. Columbus, Ohio
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M.S. Polymer and Fiber Engineering
Hanyang University. Seoul, Korea
Honors and Award
Clothing and Textile Research Journal Most Cited Publication Paper Award, 2023 ITAA
Annual Conference, Baltimore, Maryland, 2023.
Joint Premier Award (L’Oréal Professorship in Creativity Marketing Award, Beauty &
Marketing Track), Global Marketing Conference (GMC), Tokyo, Japan, 2018
Recognition of Teaching Excellence, Center of Excellence in Teaching and Learning, Virginia
Tech, 2018
2017 Paper of Distinction (Consumer Behavior Track), 2017 International Textile and Apparel
Association (ITAA) Annual Conference, St. Petersburg, FL, 2017
FOR MORE INFORMATION, CONTACT:
Department of Consumer and Design Sciences
College of Human Sciences, Auburn University
364 Spidle Hall
Dr. Wi-Suk Kwon, Director of the iRACE Initiative
p. (334)-844-4011