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Embracing Sustainable Visual Merchandising in Retail 

By Dr. Amrut Sadachar, Updated on January 27, 2025

🕙 3-minute read

In an era where environmental consciousness is paramount, sustainable visual merchandising practices have become a critical component for retailers aiming to build loyalty and enhance their brand image. According to a study by Sadachar, Konika, and Chakraborty, sustainable visual merchandising not only benefits the environment but also positively influences consumer attitudes and behaviors, leading to increased store loyalty. Retailers can leverage these practices to create a compelling and eco-friendly shopping experience that resonates with today’s environmentally conscious consumers.

Energy-Efficient Lighting and Eco-Friendly Fixtures: One of the most impactful sustainable practices is the use of energy-efficient lighting, such as LED lights, which consume less power and are free of toxic chemicals. This not only reduces the environmental footprint but also creates a pleasant shopping ambiance. Additionally, incorporating eco-friendly fixtures made from recycled or reclaimed materials can significantly enhance a store’s green credentials. For instance, using fixtures from the ‘Forest Conservation’ program or reclaimed wood and iron can communicate a strong commitment to sustainability, appealing to consumers who prioritize eco-friendly practices.

Green Building Certifications and Sustainable Displays: Achieving certifications like the U.S. Green Building Council’s LEED (Leadership in Energy and Environmental Design) can further bolster a retailer’s sustainable image. These certifications signify that a store’s construction and design adhere to rigorous environmental standards, using recycled materials and low volatile organic compounds (VOCs) in paints and adhesives. Moreover, sustainable store displays, such as mannequins and furniture made from repurposed items, not only reduce waste but also create unique and engaging visual merchandising that attracts eco-conscious shoppers. By integrating these sustainable elements, retailers can foster a deeper emotional connection with their customers, driving both patronage and loyalty.

 

By adopting these sustainable visual merchandising practices, retailers can not only contribute to environmental conservation but also enhance their brand image and build stronger relationships with their customers. As consumers become increasingly aware of and concerned about environmental issues, the demand for eco-friendly retail experiences will continue to grow. Retailers who proactively embrace sustainability will not only meet this demand but also set themselves apart as leaders in the industry, ultimately driving long-term success and loyalty.

To read the full article from the Journal of Fashion and Marketing 

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Dr. Amrut Sadachar is a tenured Associate Professor in the Department of Consumer and Design Sciences at Auburn University, specializing in innovations for the apparel industry. His work merges retailing, sustainability, consumer behavior, and cutting-edge technologies to advance consumer experiences and promote responsible practices in fashion. His research, aligned with the United Nations’ Sustainable Development Goals, investigates ways to enhance consumer well-being, foster sustainable consumption, and address environmental challenges in the apparel sector. 

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iRACE Research Areas

Makeup Store

VISUAL MERCHANDISING

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ARTIFICIAL INTELLIGENCE

Analytics

MARKET FORECAST

Website Elements

BRANDING

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AR/ VR/ METAVERSE

Installing Solar Panel

CSR /ESG / DEI

Mobile Payment

DIGITAL RETAILING

Analysing data

DATA SCIENCE

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